Three Questions to Ask About Your Online Marketing Plan
As many businesses are shut down or experiencing decreased volume and revenue during the COVID-19 pandemic, many are looking for ways to build their customer base and bottom line during the shutdown. Many business owners are looking at their online presence as a marketing tool with the realization that a web presence is even more critical as a marketing tool right now.
Where to start, you ask?
There are many ways to improve your online marketing plan, but which one should you focus on? Should you work on one or should you go with a scattershot approach and do a little bit of everything?
What are you already crushing it?
To determine your best approach, determine what is already working for you. Do you have an active social media presence with which you engage with your customers? Do you have a PPC campaign with Google ads? What do your local reviews look like?
Common sense dictates that you should focus on that which is already strong, such as is stated in the movie, “Apollo 13,” start with what is good. Rather than trying to reinvent the wheel, what works for your business? What can you do to build on that? If your social media channels are solid, try interacting with your customers about what is happening with your business and employees by sharing tidbits about what is going on with the COVID-19 directives of social distancing. You don’t really need it to be related to your business, just be a person and give your company a human side.
When should you have a pro handle it?
Some of these tasks are rather simple and easy to accomplish on your own or by following tips from an online search. Other times, you should strongly consider bringing in a professional to help you maximize your reach. GroFire is one such company and has a long track record of building online marketing plans with several tools, from complete web design to creating a robust pay-per-click campaign to build your online presence.
If you are ready to lighten your load and build your online presence, please contact the pros at GroFire. We’re here with a complementary and no-obligation consultation. What do you have to lose? You know you have some time now, right?