Grow Your Small Business with Small Business Saturday

At GroFire, we specialize in helping businesses of all types and sizes create a strong digital presence, grow their audience, and convert visitors to customers using SEO and PPC as well as leveraging local SEO techniques that are proven to give businesses a solid ROI. If that flew over your head, it just means that we use tools to get more people to find your online business and get the maximum boost out of your marketing budget.
It’s our passion and we love what we do.  

As many of our customers are small businesses, we love to help them grow their brand. It’s no secret that small businesses are at a disadvantage to the retail giants during holiday shopping season, which is rapidly approaching with brand awareness, advertising budgets, and general reach.  

Have you heard of Small Business Saturday?
Many years ago, in an effort to preserve the integrity of small businesses, American Express began publicizing small businesses of any kind, asking people to forego at least some of their holiday shopping at the retail giants during the holiday shopping season and to shop at small businesses on the Saturday after Thanksgiving.  

What can you do to prepare your business for Small Business Saturday? 

First, tell your customers that you appreciate their support and invite them to visit your location (physical or digital) on Small Business Saturday. Post about your participation in Small Business Saturday on your company’s social media feed. Offer your customers a coupon or special sale to encourage them to participate.  

Work together to grow together 

To really up your reach, try partnering with other small businesses in a cooperative campaign. For example, exchange coupons, flyers, etc. with a neighboring business and promote their business on your social media or website. Ask for reciprocal sharing. Make a list of local small businesses and ask your city to put the list on their main site for people to support local businesses.
 

Plan and execute
Most importantly, approach Small Business Saturday purposefully. Determine what you will be promoting and find ways to leverage your local online reviews or let us help you with targeting a local pay-per-click campaign that will bring customers your way. 

We’d love to visit with you for a no cost, no obligation, personalized consultation to determine how we can help you grow your business presence. Please contact us to schedule today.