4 Reasons Why Your Business Needs To Be Blogging
Whether you’re a big corporation, or a small family business, blogging should be an integral part of your online marketing strategy- and I’ll tell you why.
A Blog will:
- Establish you as an expert in your industry
- Drive traffic to your website
- Boost your SEO
- Create and maintain better customer relationships
Establish You as an Expert
By posting content that is relevant to your market, answers common questions about your product or industry, and is beneficial, it will prove to your customers that they can look to you for expert advice.
Drive Traffic to Your Website
One of the most important things you can do with your blog is to make it the foundation for all of your social media platforms. If your business is on Facebook, Google Plus, Twitter, LinkedIn (which it should be), then post links to your blogs on each of these platforms.
By posting interesting blogs to social media, you will be able to give your customers another great reason to click through to your website.
Boost Your SEO
SEO (Search Engine Optimization) determines how high you show up on search results. Consistent and engaging blog posts with help to boost those SEO rankings.
First, you need to choose which keywords and topics you want your business to be found within search results. Then, include those topics/keywords in your blog posts. It is also a good idea to link those keywords internally to relevant pages on your website.
Create and Maintain Better Customer Relationships
Blogs are a great way to build trust and deepen your connection with your customer. Customers are able to get a better sense of who you are and the product/services you offer from the comfort of their own home.
Your customers like to be informed and will appreciate that you are the one keeping them informed.
Blogs are also a great way to get interaction from your customers. You can ask questions at the end of your posts, asking them for their thoughts. Be mindful to respond directly though if a customer comments, this will in turn build more trust and strengthen your relationship.