The Importance of Responding to Online Reviews

 In Blog

Allowing your customers to experience your business via your online presence opens the doors to gaining customers you couldn’t reach before. Now that you have a website built specifically for your business you need to make sure your website is always up to date and your business reviews are always being responded to. The key to having a successful online presence lies in your reviews. Reviews give you the opportunity to see what you are doing well at and what areas you need to improve on. Responding to those reviews gives your customers a chance to know that you care and that their opinions matter. Below are just some of the reasons why it is critical for you to respond to your online reviews.

Presence on Google
Google is pretty advanced when it comes to your search engine optimization. They have actually created an algorithm that can indicate that an owner responds and creates a signal to Google that the page is actively managed. That activity is rewarded with better online exposure for that listing. The better managed your reviews are the higher your ranking on related Google searches.

Gives your Customers Confidence
By responding to your customer’s reviews of your business it gives them confidence in you and your business ethic. They can know that their concerns or praises are being read and actively acknowledged. This creates a trusting and long lasting relationship with your clientele.

Provides Business Transparency
Opening up your business to the world of online reviews can be daunting. You never know what kind of reviews you are going to get. The reality is that you are going to get some bad reviews, it is how you respond to those reviews that matters. Your posted reviews and responses give insight or “transparency” to your business. The more your business has an open relationship online with your customers the more your potential customers will trust you.

If you have further questions regarding online reviews or the building of your business’s website feel free to give us a call here at GroFire. We pride ourselves on the expertise we can provide you regarding the marketing you need for your company.

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